1. Core trust information
- Is the school clearly introduced on the homepage?
- Are academics, values, and school strengths easy to understand?
- Are achievements current and visible?
- Are safety and supervision details available?
2. Parent decision information
- Can parents find fees, transport, and admission steps quickly?
- Is contact information available on every important page?
- Does the site explain why families choose the school?
- Is the school story told in simple language?
3. Website usability
- Does the site work smoothly on mobile devices?
- Are the menus simple and easy to scan?
- Are there outdated notices or broken pages?
- Can a visitor reach the enquiry path without confusion?
4. Search and AI readiness
Schools should also check whether the content is easy for search engines and AI systems to understand. Clear headings, simple page structures, and direct answers help both people and answer engines.
If your school wants a faster, deeper review than a checklist alone can provide, the EdPicker audit turns these questions into a school-specific improvement report.